Decoy pricing: Why, Bloomberg?

A quick note on something currently mistifying me. Dan Ariely’s Predictably Irrational is a wonderful book, full of studies and academic research and whose sole purpose is to make us feel bad about how far from smart we can be, when it comes to marketing. Predicably Irrational Get this book! In it, he goes beyong simply describing price anchoring, which is the practice of steering your mind towards what the seller thinks is a fair price, and would really like you to agree that, why, but of course it is!

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